Hire a fractional Growth Lead
A fractional growth lead owns the numbers across the whole funnel rather than one channel. Acquisition, activation, retention and revenue, tested rather than assumed. Where a CMO owns the story, growth owns the experiment.
What a fractional Growth Lead owns
- The funnel end to end, including the parts marketing does not usually touch
- Experiment design, and killing what does not work quickly
- Activation and retention, which is usually where the real leak is
- Analytics and attribution that can be trusted enough to decide on
- Paid and organic acquisition economics, honestly measured
Signs you need one
- Traffic is fine and conversion is not
- You acquire users well and lose them in the first week
- Nobody can say what a customer costs or what one is worth
- You have a marketing team producing output and no growth to show for it
What it costs in the UK
Higher end for marketplaces, subscription products and anything with a complex funnel.
Rates are set by the operator and paid to them directly. We are not in the payment path, and the operator never pays us a fee.
How this compares
Marketing generally owns the top of the funnel and the brand. Growth owns the whole thing and treats it as a system to be measured. Many companies need both eventually; if you have traffic but poor conversion or retention, growth is the more urgent hire.
What to look for
- They should want to see your data before proposing anything
- Ask for an experiment that failed and what they learned, which weeds out the confident ones
- Product-led and sales-led growth are different disciplines, so match yours
- Someone comfortable with the product surface, not only the ad account
Common questions
- What does a fractional growth lead cost in the UK?
- Typically £600 to £1,100 a day, most often one to two days a week. Complex funnels, marketplaces and subscription products sit at the higher end.
- What is the difference between growth and marketing?
- Marketing usually owns awareness, positioning and demand at the top of the funnel. Growth owns the whole funnel including activation and retention, and works through structured experiments. If your problem is that people arrive and do not convert or do not stay, that is growth.
- How soon will I see results?
- Expect a month to instrument things properly and get honest measurement in place. Meaningful, compounding results usually take two to three months, and anyone promising a transformation in weeks is guessing.
- Do I need product access to make this work?
- Usually yes, at least to influence it. Growth work that cannot touch onboarding or the product experience is limited to buying more traffic, which is rarely the actual problem.
- Do you take a cut?
- No. You book and pay them direct, and we take nothing from the engagement.
Operator Search: £999 to run, £2,500 if you hire
Can't find the right Growth Lead, or haven't got the time to look? We run the search and put three vetted operators in front of you in five business days. Both numbers agreed before anything starts, and the operator pays nothing either way.
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